AMPLIFY
What’s behind the scenes of an artist manager’s role?
Thu 08 Jan
|Virtual Event
In this 30-minute session, go behind the scenes with music manager Cherryl Ignacio and discover what it takes to guide an artist’s career. Perfect for artists ready to take their next step and music professionals curious about the inner workings of the industry. Don’t miss this
Time & Location
08 Jan 2026, 19:00 – 20:00
Virtual Event
About the event
We welcome you to our Members-only Amplify Her Masterclass! In this 30-minute session, we’ll take you behind the scenes of what it really means to be a music manager. This session is perfect for artists looking to take their careers to the next level, as well as for music industry professionals seeking practical insight into the manager’s role.
Join Cherryl Ignacio's masterclass, taking you inside the real day-to-day life of an independent artist manager. We’ll explore how managers support artists through weekly check-ins, long-term career planning, and shaping the next 3, 6, 9, and 12 months. You’ll get insight into how managers navigate release timelines, organise live shows and festivals, and stay on top of financial planning, including available grants.
We’ll also look at how managers listen to new demos, coordinate with booking agents, publishers, labels, lawyers, and distributors, and actively seek opportunities for syncs and brand partnerships.
The session will…