AMPLIFY
Virtual Meeting: How Western Musicians Can Use Chinese Social Media to Break Into China’s Music Scene
Mon 17 Nov
|Virtual Event
China’s music scene is booming — but do you know how to reach its audience? Join this session to discover how platforms like WeChat, Weibo, Douyin, and Xiaohongshu can help Western artists connect, grow, and thrive in one of the world’s biggest music markets.
Time & Location
17 Nov 2025, 19:00 – 20:00
Virtual Event
Guests
About the event
Amplify Her Virtual Meeting: How Western Musicians Can Use Chinese Social Media to Break Into China’s Music Scene
China’s music industry is rapidly growing and evolving, offering huge opportunities for artists around the world. But breaking into the market requires understanding a completely different digital landscape.
In this Amplify Her virtual meeting, we’ll explore how Western musicians can effectively use Chinese social media platforms such as WeChat, Weibo, Douyin (China’s version of TikTok), and Xiaohongshu to connect with new audiences, promote their music, and build a presence in one of the world’s largest music markets.
You’ll learn about:
The key platforms shaping China’s digital music scene
How to adapt your content and strategy for a Chinese audience